About Us
Every woman has a Y
A reason she gets up early. A reason she keeps going when it would be easier to stop. A reason that is hers alone.
This is the story of one woman who went looking for hers, and built Thryve so that other women could find theirs.
A dream that started small
More than ten years ago, Francke started a small baby clothing range. It was a simple idea, born from a love of design and the joy of making something people would treasure.
That first dream grew. It became a branding and corporate clothing business, where she helped companies bring their identities to life through thoughtful design and quality apparel. She was good at it. But somewhere along the way, she knew there was something more she wanted to make.
Finding her Y
As a mother of three, Francke's days are full: children, work, family and everything in between. Like so many women, she knew what it felt like to put herself last.
Her Y became clear. She wanted to create clothes that make a woman feel good about herself the moment she puts them on. Clothes that move with her through a training session, a school run, a long day at work and everything she is building. Clothes that say: you matter too.
That is how Thryve was born.
Starting again, on purpose
Thryve didn't happen overnight, and Francke wouldn't want it to. She believes the greatest lessons are taught by example, and she wants her children to see that success is built through persistence, humility, hard work and the courage to begin again.
Every Thryve piece carries that same spirit: designed with care, made to be worn and meant to help you feel confident, strong and comfortable in your own skin.
Now it's your turn
Your Y is your reason, your purpose, the thing that keeps you moving forward. It might be your health, your family, your peace of mind or simply the promise you made to yourself.
Thryve is still at the beginning of its story, and so is the community of women growing around it. Wherever you are on your journey, there's a place for you here.
Find your Y. Fuel your Y.